Your earliest customers are most likely going to be your friends and neighbors. So it is best to choose a category that your WhatsApp and Facebook contacts are most likely to be interested in buying. Pick things that match their choice, budget and requirements. For example: One of our resellers is a college student who exclusively sells western wear under Rs 1000 to her college friends.  Many of our other resellers are women with small children. They sell a variety of products ranging from women’s fashion to kids clothes to other ladies in their apartments.

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