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9 products in collection
9 products in collection
Store Well, Purple Cow By Seth Godin (Paperback, English, Latest Edition)
₹199
₹699
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4.5
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Product Details
In today's business world, building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing strategies, Purple Cow: Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy. Through his book, Godin urges that the old adage of marketing through TV commercials or banner advertisements are no longer effective. With people becoming more and more information savvy, success of a brand is all about building remarkable products that can stand out of the crowd. Purple Cow: Transform Your Business By Being Remarkable uses the analogy of a purple cow which would draw the attention of the crowd, hugely owing to how unusual it is. The book can help readers learn about modern marketing paradigms. Godin's strategies can help streamline marketers, thus helping them move up the corporate ladder. By quoting the examples of many leading brands, Godin has explained his marketing princi
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